Spon-Con Watch: The Tonight Show for Google Pixel

On a recent episode of 'The Tonight Show,' Jimmy Fallon turned a regular interview into a surprise advertisement for Google Pixel. During his chat with basketball star Steph Curry, Fallon showcased a childhood photo of Curry from his book 'Shot Ready,' only for Curry to reveal a similar throwback of Fallon on his Pixel phone.

The segment took a humorous turn when Fallon feigned surprise at the phone model, exclaiming, 'Is that the Pixel 10 Pro Fold?' This led to a playful exchange about Fallon's previous gig at a Google event and Curry gifting Fallon the phone.

Despite its casual setup, the skit was a masterclass in subtle product placement, with the YouTube clip acknowledging the partnership with Google Pixel. Fallon's knack for weaving brand integrations into his comedy was on full display, setting the stage for his upcoming reality series, 'On Brand with Jimmy Fallon.'

Source: 800 Pound Gorilla Media (USA)

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