Ego Nwodim Unveils First Post-SNL Project: An Ad for Solidcore

Ego Nwodim is jumping into her next chapter with a bang, and she's doing it in style—or rather, in leggings! After recently announcing her departure from Saturday Night Live, Nwodim is now starring in a hilarious new ad campaign for Solidcore, the boutique fitness brand known for its tough reformer workouts.

The new campaign, titled 'Get Obsessed,' pairs Nwodim with fellow comedian Lily Sullivan in a locker room face-off, each trying to outdo the other as Solidcore's ultimate superfan. Nwodim, with her signature charm, claims she's 'done a billion classes' and even volunteers as a cheerleader. The comedic banter peaks when a Solidcore coach checks if they're okay, only to find them still caught up in their shared obsession.

As a longtime Solidcore enthusiast with hundreds of classes under her belt, Nwodim collaborated closely with the brand to shape this campaign, which celebrates the intense passion of its regulars. Directed by Quinn Meyers, the campaign is set to make waves across social, digital, and in-studio platforms.

Nwodim's leap from SNL to this creative endeavor shows her eagerness to create work that's truly her own. In a recent comment, she expressed how Solidcore has helped her build strength and endurance, adding, 'To bring a genuine passion into a brand partnership and to get to share it with friends feels incredibly special.'

Her enthusiasm for Solidcore isn't limited to her own experience—she's even roped in her SNL castmates, like Heidi Gardner, who humorously recalled a particularly 'painful' class experience on Nwodim's Instagram post about the partnership.

Source: 800 Pound Gorilla Media (USA)

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